Dec 14, 2018
Today’s show is another episode in the December daily category. Today I want to talk about differentiation.
Being different is super important but, I think most people have a difficult time being different. Some of this may stem from how we were when we were kids----kids strive for conformity not differentiation. Some of this may stem from the belief that by being different we alienate a group of people.
I say that we must differentiate or die. Whether we like it or not –we all migrate toward that thing which is different. I would propose that every single company or artist rises to the top dependent on the level of differentiation in the product.
Cars are notorious in seeking out differentiation. This brand has the best mileage, this brand is the safest and the other brand is the best value.
Can you name one industry where differentiation is not rewarded? Art? No. Music? Nope; Fashion? No way—in fashion being different is just the start.
In art---- there is sameness everywhere but, it’s the artist that are different that makes his or her work more valuable. If you didn’t know who Picasso was; how much would you actually pay for a ladies picture with offset eyes? I hate his work but, you can’t argue with a 100 million dollar price tag. Did you hear the recent story about Banksy? He sold a piece of art for 1.3 million dollars and then shredded it ---now that piece of art is priceless.
In music, fashion, art, and automotive differentiation is the one area that you control and it’s the “je ne sais quoi”—that certain something that can catapult you to the top. If you understand that differentiation is key. If you can accept that you need to be different. Why is it that most people resist change? Some even have revulsion to being different.
Is your brand truly different from your competitors? Let me tell you a story…………Listen to the podcast here
P.S. If you have any questions or comments—send them to me—–I might address them in an upcoming post. Also—for anyone interested in joining my national team with EXP—send me an email to expcurious@gmail.com
Toby
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